YouTube Video Marketing Tips

I took a different path to the topic of YouTube video marketing than most people do. Most people start off trying to sell something and use videos to drive traffic to their site. I started off just trying to make videos to help explain concepts to our readers. I learned a couple of really basic lessons for the videos I posted on YouTube that I thought I would share here.

I’ve always been a big fan of instructional videos. There’s just something about being able to see it with your eyes while you’re listening to the demonstrator explain what they’re showing that really helps lessons stick with me. I almost like them more than real life demonstrations, because you can pause and rewind while you try to duplicate the results yourself. It’s like having a private instructor with unlimited patience 🙂

The most important thing I learned about posting videos was that the first line of your video description must start off with a link to your website. I usually like to work a link in naturally in my text or place it at the bottom, but with YouTube that isn’t an option.

YouTube Video Marketing screenshot

YouTube Video Marketing

As you can see in the screenshot above, only the first line or two of a YouTube video is visible by default when someone views your video. In order to view the rest of your description, they have to click on the “Show More” button. It is never a good idea to hide the link to your site. It needs to be front and center.

Adding a link to YouTube isn’t as intuitive as adding a link most places. Most sites make you do a full html “href” style link or will turn a into a link for you. Neither one of these things work on YouTube. In order to link to your site you need to type:

So that really should be at the start or very close of your video’s description. This is by far the biggest factor in YouTube Video Marketing.

One thing I need to do a better job at is putting longer descriptions into my YouTube videos. Even if the text is below the “show more” fold and nobody ever reads it, it’s still searchable. Along the same line of thought, make sure to take a second a use good tags. I send a lot more traffic to YouTube than I get from it, but relevant links to your site are never a bad thing.

When I started to write this post I thought I would end up writing a post similar to my rss directory submission post where I gave some links to use for some easy links. However, the big video sites like and Bing videos don’t allow for user uploaded videos. I was shocked. It became more obvious than ever why YouTube dominated this market. I ended up finding a few big sites which let me upload the video. I’m sure I can find more but these are the ones I used today.

This is far from a masters course in YouTube Video Marketing but it’s what I’ve learned so far. I may end up learning some great strategies for sharing on YouTube, but I haven’t spend the time to learn yet.

5 thoughts on “YouTube Video Marketing Tips

  1. I’ve not had much luck with my YouTube videos, though lately I’ve not spent much time looking into it. I suppose I kind of lost interest. On the flip side, my wife is a YouTube fanatic, and her private videos draw thousands of viewers. So, I’ve got a lot to learn.

  2. That’s really cool. If you don’t mind me asking, what subject does she talk about?

    I have a lot to learn still about using YouTube but it’s on my to-do list.

  3. Most of hers are sort of music videos, sometimes with her singing, sometimes with others singing. She’ll be the first to admit, her videos are not very professional looking, but still seem to draw some fair viewership.

  4. I’ve put a couple 30 sec videos up as “ads”. I’ve only got 2 (that I know of) people who actually found those videos and then contacted me for a design. So for me I consider that a success. It was 2 more than I expected. The whole entire marketing process is foreign to me. Whenever I try to market myself I always feel like a used car salesman and slightly beyond cheezy. That would be why I just do whatever you tell me to do. All of your tips have proven extremely successful so I just plan to follow you around for as long as you let me lol.

  5. Magnificent post, very informative. I wonder why the opposite specialists of this sector do not understand this. You should proceed your writing. I’m sure, you’ve a great readers’ base already!|What’s Happening i am new to this, I stumbled upon this I have found It absolutely useful and it has helped me out loads. I’m hoping to contribute & help different customers like its helped me. Good job.

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