I took a different path to the topic of YouTube video marketing than most people do. Most people start off trying to sell something and use videos to drive traffic to their site. I started off just trying to make videos to help explain concepts to our readers. I learned a couple of really basic lessons for the videos I posted on YouTube that I thought I would share here.
I’ve always been a big fan of instructional videos. There’s just something about being able to see it with your eyes while you’re listening to the demonstrator explain what they’re showing that really helps lessons stick with me. I almost like them more than real life demonstrations, because you can pause and rewind while you try to duplicate the results yourself. It’s like having a private instructor with unlimited patience 🙂
The most important thing I learned about posting videos was that the first line of your video description must start off with a link to your website. I usually like to work a link in naturally in my text or place it at the bottom, but with YouTube that isn’t an option.
YouTube Video Marketing screenshot
As you can see in the screenshot above, only the first line or two of a YouTube video is visible by default when someone views your video. In order to view the rest of your description, they have to click on the “Show More” button. It is never a good idea to hide the link to your site. It needs to be front and center.
Adding a link to YouTube isn’t as intuitive as adding a link most places. Most sites make you do a full html “href” style link or will turn a www.guerrillawordfare.com into a link for you. Neither one of these things work on YouTube. In order to link to your site you need to type:
So that really should be at the start or very close of your video’s description. This is by far the biggest factor in YouTube Video Marketing.
One thing I need to do a better job at is putting longer descriptions into my YouTube videos. Even if the text is below the “show more” fold and nobody ever reads it, it’s still searchable. Along the same line of thought, make sure to take a second a use good tags. I send a lot more traffic to YouTube than I get from it, but relevant links to your site are never a bad thing.
When I started to write this post I thought I would end up writing a post similar to my rss directory submission post where I gave some links to use for some easy links. However, the big video sites like videos.yahoo.com and Bing videos don’t allow for user uploaded videos. I was shocked. It became more obvious than ever why YouTube dominated this market. I ended up finding a few big sites which let me upload the video. I’m sure I can find more but these are the ones I used today.
This is far from a masters course in YouTube Video Marketing but it’s what I’ve learned so far. I may end up learning some great strategies for sharing on YouTube, but I haven’t spend the time to learn yet.