Guest Post by Author Ty Johnston

All November, I am traveling from blog to blog while promoting my new epic fantasy e-book, Ghosts of the Asylum, but today I want to talk about something other than myself as a writer or about my new e-book.

I hear from a lot of budding fiction authors looking for ways to promote their work. Most are looking for something free and easy. There’s nothing wrong with that, especially considering the current state of the economy.

However,what consistently boggles my mind are the number of writers who don’t take advantage of the many free possibilities already available to them.

One of the strongest tools an author can utilize is social networking.  Sure, everyone has heard of Facebook and Twitter, but are you using those sites to their fullest capacity? Are you checking out other sites such as Digg, StumbleUpon, tumblr?

Another tool important for writers is SEO, which stands for Search Engine Optimization, which is basically a fancy way of saying “keywords that draw the attention of search engines.” Good SEO pushes your blog posts and online articles into higher rankings on search engines, which means more potential readers will be drawn to your online links.

Again,I’m often confounded that imaginative writers of fiction aren’t using these basic, free opportunities already sitting right in front of them.

One of the reasons I wanted to bring up social networking and SEO is because of this very blog you are reading, Guerrilla Wordfare. This is one of the few blogs connected to fiction that also has a strong focus upon online promotions. All writers need to know this stuff, but especially fiction writers who too often seem to be lost when it comes to promotions, especially online promotions.

There’s no reason to be lost. The basics are more simple than you realize, and it’s all right there, already at your fingertips, and nearly all of it is free.

If you are a fiction writer, you need to check out this blog, Guerrilla Wordfare, on a regular basis. There is knowledge is spades to be had, and it’s not costing you anything.

About Ty: Fantasy author Ty Johnston’s blog tour 2011 is running from November 1 through November 30. His novels include City of Rogues, Bayne’s Climb and More Than Kin, all of which are available for the Kindle, the Nook, and online at Smashwords. His latest novel, Ghosts of the Asylum, will be available for e-books on November 21. To find out more, follow him at his blog.

4 thoughts on “Guest Post by Author Ty Johnston

  1. Dropping by to say “thanks!” for hosting me today on my blog tour. And I meant what I wrote about fiction writers needing to pay attention to online marketing techniques.

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