What better way to start our week of Twitter then with a video and article on how to build a following of exactly the type of fans you want for free. I’m sure a lot of you have seen offers on fiverr.com or other sites offering to get you “5,000 Twitter followers in 24 hours” but you knew it was too good to be true. You were right. Those types of offers use nothing but fake accounts made by bots. Those types of followers will never do anything for you or your career as an author.
What you really want isn’t 10,000 or more followers, it’s 1,000 or more targeted followers. If you’re a science fiction writer and you create a twitter account to build your web presence, you probably want fans who read science fiction. There are numerous courses on the internet offering to teach authors how to use social media for a fee. While I’m sure there is good information to be found in those courses most of us have more desire then we have money. If that sounds like you, you’re going to love these articles 🙂
I’ll insert the video here and talk about it some more underneath it.
After watching that you should know exactly how you’re going to find new Twitter followers now, next month and next year. The thing I love most about this method is that you can see real results in whatever spare time you have. If you only have 5 free minutes a night, you can steadily build your Twitter fan base with exactly the type of people you want following you. If I’m hoping to get people to check out my page on free books for the Nook, what better thing to look for then people using “romance” and “nook” in the same tweet. If they just read one romance book on their nook, why shouldn’t they read mine next?
If you’re a science fiction author but you don’t know where to start, go to Amazon and check the top selling authors in the science fiction category. Once you’ve identified them, find their Twitter profiles and start following their followers who look like they’re real people who read books. You’re trying to avoid bots and spammers here but don’t worry too much about following someone you shouldn’t as you can always un-follow them as soon as you realize what they are. When you’re done following #1’s followers, go on to #2, #3 etc. Following 50 people a day using this method would keep you busy all year and you probably wouldn’t even make it all the way through the top 100 list.
As good as those two methods above are, they aren’t even the best ones in the video. The methodology of following those who follow another author’s hash tag or RT an author’s tweets is unbelievably powerful. In the video I use the example of science fiction author Erin Morgenstern. I have no idea who she is; I just pulled her name off of the Amazon hot new author list. She has about 2,400 followers. If you’re a science fiction author you want as many of those as you can get but what should really interest you are the people who re-tweet her tweets. While all 2,400 of those people think enough of her writing to follower her on Twitter, only a handful are so passionate about her writing that they share her with their friends by re-tweeting what she tweets. Once again, if these people are that passionate about an author in your genre, why couldn’t they be that passionate about you? All you have to do is try to build a relationship with them.
There is nothing more valuable to any author then fans like this. Fans who think your writing is so great that they have to share it with their friends are exactly who you should be looking for. These are the type of fans that help authors “explode” onto the scene.
The part about un-following people who don’t follow you may be a bit controversial but it’s the truth. Twitter says the following in their help center:
“…there are limits to the number of additional users you can follow: this limit is different for every user and is based on your ratio of followers to following. When you hit this limit, we’ll tell you by showing an error message in your browser. You’ll need to wait until you have more followers in order to follow more users—basically, you can’t follow 10,000 people if only 100 people follow you.”
I doesn’t get much more clear than that. If you follow someone and 10-14 days later they haven’t followed you back, don’t feel bad about un-following them. I’m not saying you should un-follow them, just that you shouldn’t feel bad if you choose to. Twitter is about building relationships, and if they don’t want to follow you you’re probably better off moving onto the next target. The twitter help center also says:
“We monitor all accounts for aggressive following and follow churn (repeatedly following and un-following large numbers of other users).”
Is that what we’re doing here??? Not even close. Twitter is talking about automated bots which people use to follow and un-follow thousands of other users a day. THAT is what they will ban you for, not for following 40 people a day and every few days un-following those who have had over a week to follow you back but haven’t. Twitter’s help center also states:
“You can read more about these below, but if you don’t follow or un-follow hundreds of users in a single day, and you aren’t using automated methods of following users, you should be fine.”
Straight from twitter’s mouth: keep it under 50 follows a day and you should have nothing to worry about. After a week or two start un-following batches of those who’ve you’ve been following the longest but haven’t followed you back (I’ll show you how to do that this week) and you will turn yourself into an unstoppable tweeting machine.
We will be covering tools to help increase your twitter productivity and what do to with all your new found followers later this week. If you enjoyed this article please let us know and use the buttons below to share it with others. As always, please feel free to post any questions you have and I’ll do my best to answer them.